The number of households worldwide using telco/IPTV services grew from 4.7 million in 2006 to exceed 14 million in 2007, according to a research whitepaper by Parks Associates. Europe leads with nearly 60 percent of telco/IPTV households worldwide. The analysts define Telco/IPTV as landline-based multichannel and on-demand video services provided by a telephone operator. Free whitepaper.

The whitepaper analyzes key television services and offers growth strategies and recommendations for providers worldwide and for Europe in particular. Parks Associates calculates service growth worldwide at 200% for 2007. Europe experienced a growth rate of 250% between 2006 and 2007 for telco/IPTV services.

Telco/IPTV services provide European operators with a critical toehold in attracting and retaining customers,” said Kurt Scherf, vice president and principal analyst, Parks Associates. “However, IPTV is a small part of a crowded market of terrestrial, satellite, and cable offerings, and the competition will be intense.”

A key recommendation from the paper is that operators should examine network and customer premise equipment upgrades for features and applications that can personalize the entire television experience and build customer loyalty.

“Service providers must view advanced technology capabilities on two levels,” Scherf said. “There is certainly a cost-savings perspective, but we would encourage service providers to also view customers as active participants in the convergence of entertainment and communications.”

About this study

Parks Associates' whitepaper, "TV Services in Europe: Update and Outlook," highlights Europe’s competitive market, including Digital Terrestrial Television (DTT), cable, satellite services, and telco/IPTV services. It is available as a free download from the Parks Associates’ Web site. Registration required.

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